Founded in Milan in 1967, Fiorucci became internationally recognised for merging fashion with art, music and popular culture, introducing a more expressive and visually distinctive way of dressing through Angels, all-over print graphics, denim and collectible accessories designed to express individuality. Today, under the creative direction of Francesca Murri, Fiorucci continues to evolve its visual language through a contemporary lens, creating ready-to-wear, accessories and experiences rooted in emotion and freedom of expression. Working closely with creative communities, the brand exists as a platform where fashion, culture and imagination converge. Throughout the years, Fiorucci has continued to create immersive experiences and cultural moments, from Piazza Fiorucci during Milan Design Week to the FW26 “Memorie” show at Somerset House in London, alongside exhibitions, performances and collaborations at Circolo Ultra Fiorucci, the brand’s cultural headquarters and creative space on Via Paolo Lomazzo in Milan.