Journeying together, Napapijri and Fiorucci — united by their shared long-standing compassion towards their rich heritages and an insatiable drive towards exploration — tell the story through a capsule collection that marries Napapijri's technical know-how with Fiorucci's flare and creativity.
The collection calls upon each brand’s signatures, coming together to form a fresh-faced approach towards outerwear and layering. The Fiorucci Angels jubilate over sweatshirts, hoodies and tees, reimagined in a more technical iteration, while bold logo monograms are emblazoned across matching crop-tops and cycling shorts.
The long-standing staple of Napapijri’s ultimate anorak experience, the Northfarer, is given a Fiorucci redo to become the collaboration’s hero piece. Expect a colour-pop, logomania explosion as you discover your new festival season staple.
The world of #NapapijrixFiorucci is brought into fruition in the campaign which places the pieces in an alternate reality, offset with hyperreal 3D technology. In true Fiorucci spirit, this parallel world echoes the significance of always expecting the unexpected and that anything is possible.
Napapijri x Fiorucci is available in-store and online now.
#NapapijrixFiorucci