Wherever Fiorucci lands is the place to be. Madonna. Marc Jacobs. Keith Haring. Andy Warhol. All of them gathered at our legendary New York store in its heyday. You’d bump into movie stars while hunting for our legendary stretch-denim jeans, or pop in for a fix of Fiorucci and crash a magazine launch.

Fast forward to today and the Fiorucci store in London's iconic Soho. A shop, an event space, a hangout. Three storeys and 4,500 sq ft of glorious neon-lit madness. Packed full of the good stuff: the full clothing range, exclusive products, collabs and limited editions. Proper parties. Great people. A dedicated customisation area. Italian bar. Milkshakes. Open now. Get down there.
39 Brewer Street
United Kingdom

Call us on +44 (0)20 3946 3796
Email us on
Find us on Google Maps
Opening hours:
Sunday 12-6
Monday 12-6
Tuesday 12-6
Wednesday 12-6
Thursday 12-7
Friday 12-7
Saturday 12-7
Paninaro bar.
Paninaro bar
Not feeling brave enough to try those skin-tight jeans? Summon some Dutch courage with a cocktail from Fiorucci’s own instore Paninaro bar. Once you’re all dressed up, cool off with an ice cold soda, because the Fiorucci wearer is too damn hot!
VIP shopping suite
Grab your friends and head upstairs to our VIP shopping suite. Our in-store experts will help style you head to toe in the latest collection, or work in new favourites to complete your look. We offer individual attention and unique advice, making sure that you’re looking and feeling like a bona fide Fiorucci superstar!
Fiorucci cafe
Nestled amongst Soho’s sexiest storefronts, meet your friends at the Fiorucci café to chat, gossip, and show off a new purchase. Settle down for coffee, a milkshake or smoothie or grab something to eat. Take a bite out of Fiorucci.
Customisation service
Make your mark with Fiorucci’s unique instore monogramming service. Personalise your garments with quotes and initials or choose from Fiorucci’s own selection of heritage patches. Wear your heart on your sleeve, your Fiorucci sleeve.
VIP shopping suite
Fiorucci cafe
Customisation service