DISCO FOR DAYS

Fiorucci introduces 59th Street a capsule collection inspired by the brands long-standing connection with New York.

Fiorucci's original New York concept store on 59th Street was what many referred to as a 'daytime Studio 54', a mecca where people danced during the day and icons like Elizabeth Taylor and Madonna came for the scene.

The collection takes inspiration from that special moment in time, with matching-sets and stand-out separates for dazzling days and long summer nights in the city that never sleeps.

This campaign idolises the Fiorucci culture that was
then and modernises it to a current age. Shot by
American photographer Bryce Anderson.

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Women

Meet your all-encompassing party capsule for ultimate dance floor dressing.

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Men

Monogram logos, disco ball sequences, cosmic swirls, and iconic cherry graphics.

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